Guy Kawasaki - Enchantment (TMRE Day 1 Keynote)

The first keynote address at the TMRE (The Market Research Event, 2012) was presented (after an introduction by a phantom MC) by Guy Kawasaki, based on his newest book, Enchantment. 

Interjecting his presentation with stories and personal anecdotes, Guy provided 10 ways to become Enchanting. In my mind, this is another way to encourage the audience to be both compelling and most importantly, authentic, in all your interactions, personal and professional. His top ten list:

1. Be Likeable: Start with a smile (a real one!), be accepting of others, and most important, default to "yes" in all interactions.
2. Be Trustworthy (and trusting): Always be trustworthy yourself, in your actions, and look for something to agree on with the person you need to learn to trust.
3. Be Perfect: DICEE: deep, intelligent, complete, empowering, elegant
4. Launch your idea: Tell a story, in language salient to the person you are telling it to
   
5. Overcome: Objections exist, change the paradigm, talk to all the influencers
   
6. Endure: See the solution through, reciprocate (what can I do for you?)
   
7. Present: Be a great evangelizer for your story (and use 30 point font!)
   
8. Use technology: It's everywhere - get used to it, and shoot lots of arrows out there
   
9. Enchant up: If you want your ideas/work to catch fire, make sure those above you are as fired up as you
   
10. Enchant down: Ensure your team is given mastery, autonomy, purpose
    

My personal favorite point was made as part of "Launch". There are three ways that any person can be helpful to others when communicating - Offer Information, Insights, and Assistance. I thought this was a great mantra for every market researcher.

Looking forward to a great second day of the TMRE conference. What was your highlight from Monday? What is the one idea you would pass along to others who couldn't be here? Comments welcome below.

@LoriReiser
Advanis